Sans Normal Pudeh 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to '2030' by Noir Typo; 'June Pro' by Schriftlabor; 'Mundial Narrow' by TipoType; 'Grold', 'Grold Rounded', and 'Rohyt' by Typesketchbook; and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, retro, friendly, bouncy, cheerful, playful impact, friendly branding, retro display, energetic tone, rounded, soft, chunky, bubble-like, compact.
A heavy, rounded sans with a clear forward slant and soft, blunted terminals throughout. Strokes are broadly uniform, with generous curves and a slightly compressed, chunky construction that keeps counters small and punchy. Curved joins and angled cuts create a lively rhythm, while the overall silhouette stays smooth and cohesive, emphasizing bold mass and rounded geometry over sharp detail.
Well-suited for short, high-impact settings such as headlines, posters, stickers, and playful branding. It also fits packaging and social graphics where a friendly, attention-grabbing voice is needed, and works especially well in display sizes where its rounded details and compact counters remain clear.
The font feels upbeat and approachable, with a cartoony, retro-leaning energy. Its big, soft shapes and italic motion give it a buoyant, informal tone suited to fun-forward messaging rather than restrained, corporate communication.
Designed to deliver a bold, friendly display voice with a sense of motion and softness. The rounded forms and italic slant suggest an intention to feel energetic and approachable while maintaining simple, sans-based letterforms.
The strongest visual identity comes from its rounded corners, small internal counters, and consistent oblique stance, which together create a compact, energetic texture in paragraphs. It reads best when given breathing room, as the dense black shapes can visually merge at smaller sizes or tight spacing.