Sans Other Ismuw 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, kids, headlines, signage, playful, quirky, cartoonish, informal, friendly, playfulness, handmade feel, display impact, friendly tone, hand-drawn, irregular, bouncy, compact, chunky.
A compact, heavy sans with hand-drawn irregularity and a lively, uneven rhythm. Strokes stay mostly monolinear with softly rounded terminals and occasional wedge-like cuts that add a slightly chiseled, cut-paper feel. Curves are plump and open, while verticals and diagonals show subtle wobble and varied angles, creating a deliberately imperfect texture. The overall spacing and widths fluctuate from glyph to glyph, reinforcing an animated, casual word shape in text.
Best suited for short to medium display text such as posters, event flyers, packaging callouts, kids’ materials, menus, and casual signage where personality is more important than typographic neutrality. It can also work for social graphics and playful branding accents when set with generous tracking and line spacing.
The font reads cheerful and mischievous, with a comic, kid-friendly energy. Its bouncy forms and inconsistent details feel human and spontaneous rather than engineered, suggesting lighthearted signage and playful storytelling.
The design appears intended to deliver an approachable, hand-crafted sans voice with a bold presence, using controlled irregularities to create motion and charm. It prioritizes character and immediacy over strict geometric consistency, aiming for a fun, informal display tone.
At larger sizes the distinctive wobble and terminal cuts become a key part of its character; in dense settings the irregular widths and chunky joins can make lines feel busy. Numerals match the same buoyant, hand-made construction and sit comfortably alongside the letters.