Sans Normal Apbun 30 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'BR Firma' by Brink, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: ui text, web copy, branding, signage, presentations, clean, neutral, modern, friendly, clarity, versatility, contemporary, simplicity, geometric, rounded, open counters, uniform strokes, generous spacing.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes appear uniform with minimal contrast, and terminals are crisp and straightforward rather than flared. Round letters (O, C, G) are close to circular, while straight-sided forms (H, N, M) keep a tidy, consistent rhythm. Counters are open and the overall spacing feels generous, supporting clarity in continuous text.
It suits interface typography and web copy where clean shapes and open counters help maintain legibility across sizes. The straightforward geometry also works well for modern branding systems, wayfinding and signage, and presentation or editorial layouts that need an unobtrusive, contemporary sans.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded bowls and open apertures. It reads as practical and dependable rather than expressive or decorative, giving content a contemporary, no-nonsense voice.
The design appears intended as a versatile, contemporary workhorse sans: simple geometric foundations, consistent stroke behavior, and clear internal spaces aimed at maintaining a steady reading rhythm in both headlines and longer text.
The lowercase shows single-storey construction in several characters (notably a and g), contributing to a simplified, contemporary feel. Numerals are clear and straightforward, matching the letterforms in stroke weight and roundness for a cohesive texture.