Sans Normal Ekgum 4 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, luxury, invitations, branding, elegant, airy, refined, literary, sophistication, grace, editorial tone, display clarity, premium branding, calligraphic, razor-thin, swooping, brisk, delicate.
A very slender italic with pronounced contrast between hairline strokes and slightly heavier stems. Letterforms are built from smooth, open curves and long, tapered diagonals, giving the alphabet a flowing, slightly calligraphic rhythm without overt ornament. Counters are generous and round, terminals tend to finish in sharp, angled cuts, and the overall texture stays bright and spacious thanks to minimal stroke mass.
Best suited to display and short-form settings where its fine strokes and contrast can breathe—magazine headlines, pull quotes, invitations, lookbooks, and premium brand wordmarks. It can also work for carefully set subheads or captions at comfortable sizes in high-quality print or high-resolution digital layouts.
The tone is poised and upscale, combining a whisper-light presence with a confident forward motion. It reads as refined and contemporary, with a fashion-editorial polish and a literary, quote-friendly elegance.
The design appears aimed at delivering an elegant italic voice that feels light, modern, and sophisticated, emphasizing fluidity and contrast for stylish display typography.
The italics are relatively steep, and several capitals rely on sweeping diagonals that emphasize motion. Numerals are equally delicate, with thin entry/exit strokes and a graceful, high-contrast feel that visually matches the letters.