Print Ubbaj 12 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, social media, invites, friendly, playful, casual, handmade, approachable, informality, approachability, handmade feel, everyday voice, rounded, bouncy, monoline-ish, loopy, soft terminals.
A casual, handwritten print style with smooth, rounded strokes and slightly irregular curves that preserve a natural hand-drawn rhythm. Forms are generally narrow with variable character widths, and many strokes taper subtly at joins and ends, creating a gentle, brush-pen feel without dramatic contrast. Counters are open and simplified, with single-storey lowercase shapes and occasional looped details (notably in letters like g and y). Numerals follow the same informal construction, with soft bends and consistent stroke presence.
Works well for friendly branding, packaging callouts, posters, and social media graphics where an approachable handwritten tone is desirable. It also suits invitations, greeting cards, and short editorial headlines; for longer text, it will be most comfortable at moderate sizes where the informal stroke details remain clear.
The font reads warm and personable, with a lighthearted, everyday tone. Its slightly bouncy rhythm and rounded construction give it an inviting, human voice suited to informal communication rather than formality.
Likely designed to emulate neat, quick hand lettering—clean enough to read easily, but with enough natural irregularity to feel personal and non-mechanical. The overall goal appears to be an informal, modern handwritten voice that stays consistent across letters and numerals.
Uppercase and lowercase maintain a consistent hand, with modest baseline liveliness and a relaxed spacing that helps keep text legible in short runs. Distinctive, hand-shaped capitals and loopier lowercase forms add character, while punctuation and figures visually match the same soft, drawn-by-hand logic.