Serif Flared Ugmi 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: book text, editorial, literary fiction, branding, invitations, classic, bookish, traditional, warm, literary, text readability, classic tone, subtle personality, print feel, bracketed serifs, flared terminals, soft curves, tapered joins, open counters.
This typeface is a serif with subtly flared stroke endings and bracketed, wedge-like serifs that broaden into the stems. Strokes are fairly even with gentle modulation, and the joins and curves are softly drawn rather than sharply geometric. Proportions feel compact and slightly condensed, with rounded counters and a steady, readable rhythm in text. The lowercase shows a moderate x-height and traditional detailing, including a two-storey “a” and “g,” and a distinctive, slightly calligraphic “Q” tail.
Well-suited to book interiors, long-form editorial layouts, and reading-focused applications where a stable, traditional serif texture is desirable. It can also work for headlines, packaging, and identity systems that want a classic voice with a hint of flare at larger sizes, while remaining composed in smaller text.
The overall tone is classic and literary, with a warm, slightly old-style flavor that suggests printed pages and traditional editorial typography. Its flared finishing gives it a mildly decorative character without becoming ornate, lending a composed, formal voice suitable for refined communication.
The design appears intended to blend dependable text readability with a gently expressive, flared serif finish. It aims for a familiar, print-rooted serif presence that stays calm in paragraphs while offering enough personality for display moments.
Capitals have strong vertical presence and clear serif signaling, while the lowercase maintains an even texture in paragraphs. Numerals appear sturdy and straightforward, matching the text color and serif treatment for consistent setting in mixed text and figures.