Sans Normal Hidid 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, editorial, packaging, education, posters, friendly, casual, playful, approachable, clean, approachability, clarity, modern utility, softened tone, rounded, soft terminals, monoline, humanist, open apertures.
A rounded, monoline sans with softly curved terminals and gently modulated, hand-drawn-feeling geometry. Curves are smooth and circular, with open counters and generous apertures that keep letters clear in text. The uppercase has simple, straightforward construction (notably round O/C/G forms and a clean, diagonal-leg R), while the lowercase stays compact and legible with a single-storey a and g and a looped, descending y. Numerals follow the same rounded logic, with simple, friendly shapes and consistent stroke thickness.
Well-suited for user interfaces, short editorial text, and branding systems that need a friendly, modern sans. It also works nicely for educational materials, packaging copy, and posters where approachability and clarity are priorities.
The overall tone is warm and informal, balancing neatness with a relaxed, personable rhythm. Its rounded shapes and soft endings give it a welcoming, slightly playful voice without becoming overly decorative.
The design appears intended to deliver a clean everyday sans with softened, rounded detailing for a more personable voice. Its consistent strokes and open shapes aim for easy reading while retaining a casual, contemporary character.
In text, the font maintains even color and spacing, with clear differentiation between similar forms and a smooth baseline flow. The design reads best when its rounded terminals and open forms can remain crisp, suggesting it will feel most at home from body sizes up through headings.