Serif Normal Kidal 7 is a light, wide, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, invitations, elegant, literary, refined, formal, classic, readability, prestige, editorial tone, classic modernity, bracketed, calligraphic, transitional, crisp, bookish.
This is a high-contrast serif with sharp, finely tapered hairlines and sturdier vertical stems, producing a crisp, formal texture. Serifs are bracketed and relatively delicate, with pointed, slightly flared terminals that add a subtle calligraphic finish. Proportions feel slightly expanded with generous interior counters and open apertures, while maintaining a steady, upright rhythm. The uppercase is stately and clear, and the lowercase shows traditional, text-oriented forms with compact joins and pronounced stroke modulation.
It performs well in editorial typography where a polished, traditional serif is desired, including magazine features, book typography, and high-end brochures. The sharp contrast and elegant serifs also make it effective for headlines, pull quotes, and formal printed materials such as invitations or programs.
The overall tone is refined and literary, with a composed, editorial voice suited to established, classical contexts. Its sharp detailing and contrast convey sophistication and a sense of ceremony without becoming ornate.
The design appears intended as a conventional, readable serif with elevated contrast and crisp finishing, balancing traditional letterforms with a more fashion-forward sharpness. It aims to deliver a cultivated, authoritative tone for text and display applications where refinement matters.
In text, the spacing reads even and calm, and the contrast creates a bright page color at larger sizes. The numerals follow the same sharp serif language and look well matched to the capitals, giving the set a cohesive, traditional feel.