Sans Superellipse Oglom 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Block Capitals' by K-Type, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo marks, stickers, playful, friendly, retro, chunky, toy-like, display impact, approachability, retro charm, signage clarity, branding, rounded corners, soft terminals, compact, sturdy, bouncy.
A compact, heavy display sans with soft, rounded-rectangle construction and consistently blunted terminals. Strokes are thick and even, with minimal modulation, and counters are tight and squared-off with rounded corners, giving letters a “molded” feel. The caps are tall and blocky, while the lowercase stays simple and sturdy with short extenders and a clear, utilitarian skeleton. Numerals follow the same chunky geometry, reading like signage-friendly forms with generous ink coverage and controlled spacing.
Best suited to short, high-impact text such as headlines, poster titles, packaging callouts, and branding marks where a bold, friendly presence is needed. It also works well for playful UI labels or badges when used at sizes large enough to preserve the tight counters.
The overall tone is cheerful and approachable, with a slightly retro, product-label personality. Its rounded, superelliptical shapes feel friendly and informal, leaning toward a fun, kid-safe or hobbyist mood rather than a corporate one.
The font appears designed to deliver a strong, readable silhouette with a soft-edged, rounded-rectangle aesthetic, prioritizing personality and immediate impact over typographic nuance. Its simplified shapes and dense color suggest an intention for display settings, especially where a warm, approachable voice is desired.
The design relies on softened rectangles and gentle corners more than circles, which keeps the texture dense and poster-like. The rhythm is intentionally compact, favoring solid black shapes and simplified joins that stay legible at larger sizes.