Sans Normal Efdem 1 is a light, wide, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, editorial, posters, ui display, modern, airy, friendly, refined, dynamic, modernize, increase openness, add motion, maintain clarity, monolinear, rounded, open counters, humanist, clean.
A light, obliqued sans with rounded construction and smooth, continuous curves. Strokes are mostly even with gentle modulation, and terminals are clean without obvious serifs, producing a crisp outline and an uncluttered silhouette. Proportions feel generous and slightly expanded, with open counters and ample internal space that keeps letters from closing up. The italic slant is consistent across capitals, lowercase, and figures, giving the design a coherent forward rhythm.
Works well for branding systems and headline typography where a clean, contemporary italic voice is needed. The open forms and light color can suit editorial pull quotes, posters, and short blocks of display text, and it can also serve in interface or product contexts when used at comfortable sizes and with sufficient contrast.
The overall tone is contemporary and approachable, with a calm, understated elegance. Its wide, open shapes and mild contrast read as friendly and non-aggressive, while the steady slant adds energy and a sense of motion without feeling overly stylized.
Likely designed to provide a modern italic sans that feels spacious and readable, combining rounded geometry with a controlled, consistent slant. The intent appears focused on delivering a polished display tone that stays friendly and legible through open counters and uncluttered terminals.
Round letters (like o, e, c) stay very open and clear, and the diagonals in letters such as v, w, y, and k create a lively texture in words. Numerals follow the same airy, italicized construction, pairing naturally with the lowercase in running text.