Sans Normal Punub 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mensa' by AVP, 'Muller' and 'Muller Next' by Fontfabric, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Fact' by ParaType, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, display signage, playful, friendly, chunky, retro, casual, approachability, impact, playfulness, brand warmth, rounded, soft, bulbous, stubby, bouncy.
A heavy, rounded sans with thick, uniform strokes and generously softened corners. The shapes lean on broad curves and inflated counters, producing compact, blocky silhouettes with minimal interior space in letters like B, P, and R. Terminals are blunt and smooth rather than sharp, and joints stay sturdy, giving the design a consistent, cushiony texture. Numerals match the letters’ weight and softness, with simple, legible forms and rounded bends.
Best suited to display sizes where its rounded mass and bold texture can be a focal point—headlines, posters, playful signage, and packaging. It can also work for short, high-impact UI labels or badges, but extended paragraphs may feel heavy due to the dense letterforms.
The overall tone is upbeat and approachable, with a toy-like, slightly retro feel. Its bouncy rhythm and chunky forms read as informal and friendly, more expressive than technical, making text feel warm and inviting.
The design appears intended to deliver a bold, friendly voice through soft geometry and simplified constructions, prioritizing immediate recognition and a fun, approachable personality over neutrality.
The lowercase set keeps simple constructions (single-storey a and g) and favors short ascenders/descenders, which reinforces a compact, poster-like color on the page. In running text, the dense weight and tight counters create a strong graphic presence, so spacing and line length become important for comfort.