Slab Contrasted Hobu 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'FF Marselis Slab' and 'FF Milo Slab' by FontFont, 'Sybilla Pro' by Karandash, 'Adagio Slab' by Machalski, 'Breve Slab Text' by Monotype, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: posters, sports branding, packaging, headlines, logos, athletic, retro, assertive, playful, headline, impact, motion, vintage flair, brand presence, display readability, slab serif, soft corners, bracketed serifs, ink-trap feel, compact.
A heavy, forward-leaning slab serif with compact proportions and broad, squared terminals. Strokes are thick and largely even, with subtle modulation and rounded joins that keep the color dense but not harsh. The slabs read as firmly attached and slightly softened, giving the letterforms a sturdy, poster-like presence. Counters are relatively tight and the rhythm is punchy, with a consistent rightward slant across capitals, lowercase, and numerals.
Best suited to display settings where impact matters: posters, event graphics, sports or collegiate-style branding, packaging callouts, and bold editorial headlines. It can work for short bursts of text such as pull quotes or navigation labels, but the dense color and tight counters suggest avoiding long-form body copy.
The overall tone is energetic and confident, combining a sporty, vintage sign-painting flavor with the authority of a bold slab. It feels attention-grabbing and a bit mischievous, making text look like a headline or rallying call rather than quiet reading material.
The design appears intended to deliver maximum punch with a friendly, vintage-leaning slab structure: strong shapes, decisive terminals, and a consistent italic drive that adds motion. The softened corners and compact spacing cues suggest a goal of being both forceful and approachable for branding and advertising contexts.
Lowercase shows single-storey forms where expected (e.g., a and g), reinforcing the informal, display-oriented feel. Numerals are weighty and rounded, matching the same condensed, slanted momentum as the letters and maintaining strong legibility at larger sizes.