Sans Other Daguz 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, album covers, playful, quirky, handmade, retro, standout display, handmade feel, comic tone, retro novelty, wobbly, jaunty, chunky, irregular, angular.
A heavy, blocky sans with intentionally irregular outlines and a wobbly, hand-cut rhythm. Strokes are predominantly straight and angular, with subtly bent stems, uneven corners, and occasional wedge-like terminals that create a carved or cut-paper feel. Counters are compact and slightly uneven, and widths vary noticeably from glyph to glyph, giving the alphabet a lively, non-mechanical texture while maintaining clear, readable silhouettes.
This style works best at display sizes where the irregular edges and angular shaping can be appreciated—posters, titles, signage, packaging callouts, and characterful brand marks. It can also add personality to short promotional copy or playful editorial headings, while extended small-size text is less suited due to the busy, uneven outlines.
The overall tone is mischievous and energetic, with a homemade charm that feels informal rather than corporate. Its irregularities add personality and motion, suggesting humor, spontaneity, and a retro novelty sensibility.
The design appears intended to deliver a bold, attention-grabbing sans with a deliberately handmade, off-kilter construction—prioritizing personality and impact over strict geometric regularity. Its varied widths and chiseled corners aim to create a distinctive voice that stands out in casual, entertainment, or novelty-forward contexts.
The font’s character comes from consistent “wonk” rather than random distortion: curves are often faceted, verticals may lean subtly, and joins can look slightly pinched or chiseled. Numerals share the same chunky, uneven construction, helping headings and short messages feel cohesive across letters and digits.