Slab Contrasted Lyro 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Norwich Aldine ML' by HiH (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, editorial, western, industrial, retro, authoritative, rugged, impact, durability, heritage, display, slabbed, bracketed, blocky, sturdy, mechanical.
A heavy slab serif with squared, bracketed serifs and a compact, blocky build. Strokes are weighty with modest internal contrast, and terminals tend to end bluntly, giving the letters a cut-from-solid feel. Counters are relatively tight in the round letters, while curves are firm and slightly squarish rather than delicate. The lowercase shows a tall x-height with short ascenders/descenders, supporting dense set text, and the overall rhythm is steady and strongly vertical.
Best suited to headlines, posters, and branding where a strong typographic voice is needed. It also works well for labels, packaging, and signage that benefit from a rugged, heritage-leaning slab serif tone. In longer text, it will create a dense, high-ink texture that fits editorial callouts, pull quotes, and short passages more than extended reading.
The font reads as bold, sturdy, and a little nostalgic, evoking utilitarian printing and frontier or workwear signage. Its strong slabs and compact forms communicate confidence and durability, with a no-nonsense, poster-like presence.
The design appears intended to deliver a robust slab-serif look with clear, sturdy letterforms and a vintage-utility flavor. Its proportions and heavy serifs prioritize impact, legibility at distance, and a recognizable, workmanlike texture.
The numerals share the same chunky, slabbed construction, staying highly visible at display sizes. The set leans toward impact and texture rather than finesse, with dark color on the page and pronounced serif blocks that create a distinctive pattern in words.