Slab Square Abbab 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, branding, packaging, literary, trustworthy, institutional, classic, readability, robustness, editorial tone, versatility, tradition, bracketed serifs, ball terminals, sturdy, bookish, clear.
A sturdy slab-serif with broad, flat feet and mostly square-ended strokes, built on a calm upright skeleton and low stroke contrast. Serifs are prominent and often subtly bracketed, giving the letters weight at the baseline without feeling overly mechanical. Curves are generously rounded (notably in C, G, O, and the bowls of b/d/p), while joins and terminals stay crisp and squared-off, creating a balanced, slightly old-style rhythm. The lowercase is readable and steady, with a single-storey g and a loop-tailed q, and figures that sit comfortably alongside text with clear, open counters.
Well-suited to long-form reading such as books and essays, where the strong serifs and even texture support continuous text. It also performs confidently in headlines and subheads, and can lend a credible, established voice to branding, labels, and packaging where clarity and tradition are desired.
The overall tone is bookish and dependable, with an editorial seriousness that reads as established rather than trendy. Its strong slabs and restrained contrast convey authority and clarity, while the rounded bowls keep it approachable and less rigid than purely geometric slabs.
Likely designed to deliver a robust, highly legible slab-serif voice for text and display, combining strong, square-ended construction with softened curves for comfortable reading. The intention appears to be a versatile workhorse with an editorial pedigree and a steady typographic presence.
The design shows a consistent, even color in paragraph settings, with sturdy serifs helping guide the eye along the line. Distinctive details like the single-storey g and the angled tail on Q add character without disrupting the font’s conservative, text-friendly posture.