Sans Normal Runor 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: ui labels, editorial, branding, packaging, posters, friendly, modern, casual, approachable, dynamic, warm emphasis, modern clarity, everyday tone, readable italic, humanist, rounded, soft terminals, open counters, airy spacing.
This typeface is a slanted sans with soft, rounded contours and a gently calligraphic rhythm. Strokes remain largely even in thickness with subtly tapered joins, producing smooth curves and clean diagonals without sharp breaks. Forms are broadly open—particularly in counters and apertures—while terminals often finish with slight rounding that keeps the texture warm. Overall spacing reads slightly airy, and the slant gives lines an energetic forward motion while maintaining clear letter separation.
It works well for interface copy and labeling where a friendly tone is helpful, and for editorial subheads or pull quotes where slanted emphasis adds contrast. The open shapes also suit branding and packaging that benefits from a modern, approachable voice, and it can scale up effectively for posters and short display lines.
The tone is friendly and contemporary, with an informal, conversational feel driven by the italic angle and softened endings. It suggests movement and ease rather than strict neutrality, making it feel approachable and slightly playful without becoming decorative.
The design appears intended to deliver a contemporary italic sans that stays readable while adding warmth and motion. It balances clean, rounded geometry with a humanist, slightly handwritten flow to create emphasis without looking rigid or overly technical.
Round characters like O and 0 appear clean and stable, while diagonals (such as in K, V, W, X) emphasize the font’s forward-leaning momentum. Numerals follow the same smooth, open construction as the letters, keeping a consistent color in mixed alphanumeric settings.