Sans Normal Pogas 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Hanley Pro' by District 62 Studio, 'Aspira' by Durotype, 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, confident, retro, approachability, high impact, display readability, retro flavor, rounded, soft, compact, closed apertures, large counters.
A heavy, rounded sans with sturdy, mostly uniform strokes and softened terminals. Uppercase forms feel compact and blocky, with broad curves and relatively closed apertures (notably in C, S, and G). Lowercase letters are simple and geometric, with single-storey a and g, round i/j dots, and a short, broad-shouldered r. The numerals match the same chunky construction, with rounded bowls and compact proportions for an even, high-impact texture in text.
Best suited to display sizes where its chunky shapes and rounded details can be appreciated—headlines, posters, logos, packaging, and attention-grabbing signage. It can also work for short UI labels or social graphics when a friendly, high-contrast presence is needed, but longer passages will read quite dense due to the closed apertures.
The overall tone is warm and approachable, with a friendly, slightly retro boldness. Its soft geometry and tight apertures give it a playful, toy-like character while still reading as solid and dependable.
The design appears intended to deliver a bold, approachable sans voice: compact, rounded forms that feel contemporary yet reminiscent of mid-century display grotesques, optimized for strong impact and a friendly personality.
In running text the dense letterforms create a dark, continuous color, making spacing and counters feel intentionally tight and cohesive. The design leans on circular geometry for bowls and joins, which keeps the rhythm consistent across caps, lowercase, and figures.