Sans Normal Abgim 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Pluto' and 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, clean, contemporary, friendly, technical, dynamic, italic emphasis, everyday readability, modern utility, approachable tone, humanist, rounded, slanted, open counters, soft terminals.
This is a slanted sans with rounded, humanist construction and smooth, low-contrast strokes. Curves are generous and open, with broadly circular bowls and clean joins that keep the texture even in longer text. Terminals are mostly soft and slightly sheared by the italic angle, and spacing feels comfortable and steady, giving the lines a clear, modern rhythm.
It suits interface copy and product surfaces where an italic voice is needed for emphasis while staying highly legible. The steady proportions and open forms also work well in brand systems, editorial subheads, and presentation typography, and it can hold up in clear, modern signage when set with adequate size and spacing.
The overall tone is contemporary and approachable, with a subtle sense of motion from the consistent slant. It reads as clean and pragmatic rather than decorative, balancing friendliness with a mildly technical, product-oriented feel.
The design appears intended as a versatile italic companion for general-purpose sans typography, aiming for smooth readability and a modern, approachable character. Its rounded geometry and consistent slant suggest a focus on clean emphasis in continuous text and brand communication.
Round glyphs like O, C, and e show open apertures that support clarity, while diagonals and angled terminals add energy without becoming sharp or aggressive. Numerals match the letterforms in stroke and curvature, keeping mixed text visually cohesive.