Sans Normal Olbut 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Haymer' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, casual, approachable, retro, approachability, high legibility, soft geometry, display impact, rounded, soft, sturdy, chunky, high-contrast apertures.
A heavy, rounded sans with soft terminals and generously curved joins that keep the texture smooth at larger sizes. Strokes are consistently thick, with wide counters and open apertures that prevent the forms from clogging despite the weight. Proportions lean slightly compact, and the curves (notably in C, G, S, and the lowercase bowls) emphasize a circular, bouncy geometry. Numerals are similarly robust and rounded, with clear silhouettes and a slightly informal rhythm.
Best suited to headlines, short paragraphs, and display applications where a bold, friendly presence is needed—such as brand wordmarks, packaging, posters, and wayfinding or signage. The open counters and rounded shapes also make it a solid choice for UI labels or educational and family-oriented materials when a soft, approachable voice is desired.
The overall tone is warm and easygoing, with a cheerful, almost cartoon-adjacent softness that feels inviting rather than clinical. Its rounded construction reads friendly and human, suggesting a lighthearted, everyday voice while still staying clean and legible.
The design appears intended to deliver a strong, highly legible sans with softened geometry—combining robust weight and open forms with a playful, rounded personality for contemporary display and branding contexts.
Uppercase shapes keep strong, simplified silhouettes, while the lowercase introduces a more playful feel through round bowls, soft shoulders, and slightly quirky details in forms like a, g, and y. Spacing appears comfortable, producing an even, dark typographic color in paragraphs without looking rigid or mechanical.