Sans Normal Bulir 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gullying' by Din Studio, 'Associate Sans' by Indian Type Foundry, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, practical, versatility, readability, contemporary tone, neutral voice, clarity, geometric, rounded, minimal, even rhythm, clear counters.
This sans serif shows a clean, geometric skeleton with rounded curves and largely uniform stroke thickness. Letterforms are open and smoothly drawn, with circular bowls, tidy joins, and restrained terminals that keep the texture even in continuous text. Proportions feel balanced and contemporary, with straightforward capitals and a readable lowercase that maintains clear counters and consistent spacing. Numerals match the same simple, rounded construction and sit comfortably alongside the letters.
It works well for interface copy, product and corporate branding, wayfinding and signage, and general editorial or marketing text where a clean, contemporary sans is needed. The even rhythm and open forms also make it suitable for presentation decks and instructional content that benefits from quick scanning.
The overall tone is neutral and modern, leaning friendly due to its rounded geometry and unforced, calm rhythm. It reads as pragmatic and approachable rather than expressive, suited to designs that need clarity without feeling cold.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and visual neutrality while retaining a soft, modern character through rounded geometric construction.
In the sample text, the font maintains stable color and legibility across longer lines, with smooth curves in letters like C, O, and S helping produce a consistent typographic texture. The shapes stay minimal and unembellished, emphasizing straightforward communication.