Script Poji 12 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, branding, friendly, retro, playful, bold, crafty, hand-lettered feel, display impact, retro warmth, friendly branding, brushy, rounded, bouncy, casual, swashy.
A heavy, brush-like cursive with a consistent rightward slant and rounded terminals. Strokes feel pressure-driven, with smooth, tapered joins and soft entry/exit strokes that mimic a marker or sign-painter brush. Letters are compact with a relatively low x-height and prominent ascenders/descenders, giving the line a lively vertical rhythm. Spacing is somewhat irregular in a naturalistic way, and letterforms show gentle width variation and occasional swashy shapes (notably in capitals and numerals) that add character without becoming overly ornate.
This font performs best in short to medium display settings where its bold, brushy texture and lively rhythm can be appreciated—such as logos, branding lockups, packaging, posters, and social graphics. It’s especially effective for casual, upbeat themes and retro-leaning visual systems where a hand-lettered voice is desired.
The overall tone is warm and upbeat, with a nostalgic, hand-lettered charm. Its thick, smooth strokes read as confident and inviting, lending a casual friendliness that feels suited to expressive headlines and cheerful messaging.
The design appears intended to capture the look of confident hand-lettering in a polished, repeatable form: thick strokes, smooth curves, and a steady slant that keeps words flowing. It balances readability with expressive swashes, aiming for an approachable display script suitable for attention-grabbing titles and brand marks.
Capitals are decorative yet sturdy, designed to stand out as initial letters without overwhelming the line. Numerals are bold and curvy with a slightly whimsical, handwritten flavor, matching the alphabet’s soft, rounded finish.