Serif Normal Poneg 10 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, editorial display, branding, editorial, stately, classic, dramatic, authoritative, impact, tradition, authority, drama, display, bracketed, tapered, beaked, ball terminals, oldstyle figures.
A very heavy serif with pronounced thick–thin modulation and crisp, bracketed serifs. Stems are robust and slightly tapered, with beak-like terminals and occasional ball terminals that add a carved, calligraphic flavor. Counters are compact and the joins are dense, giving the face a dark overall color, while sharp apexes and pointed diagonals (notably in V/W/Y) keep the silhouette energetic. The lowercase shows traditional text-serif construction with a two-storey a, a compact double-storey g, and lively, slightly angled stress in rounded forms; numerals appear oldstyle with varied heights and descenders.
Best suited to headlines, deck copy, posters, and book or magazine covers where its heavy color and crisp contrast can be appreciated. It can also serve branding and packaging that want a traditional serif voice with extra punch, especially in short text settings and prominent typographic moments.
The font projects a classic, editorial authority with a theatrical edge. Its weight and high-contrast detailing feel formal and emphatic, suitable for statements that need gravity and presence rather than quiet neutrality.
The design appears intended to deliver a conventional serif foundation with heightened drama: strong contrast, assertive serifs, and sculpted terminals that amplify impact in display use while retaining recognizable, classical letterforms.
Spacing and proportions support a bold, headline-driven rhythm: the letters read as tightly packed and visually dense, with strong verticals and sharply finished terminals that hold up well at large sizes. The combination of large bracketing and pointed, beaked details creates a distinctive, slightly vintage texture in running lines.