Serif Normal Ifmor 2 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: book text, editorial, literature, academic, branding, classic, literary, refined, formal, scholarly, readability, tradition, editorial tone, authority, timelessness, bracketed, calligraphic, crisp, open counters, balanced.
This serif typeface shows crisp, bracketed serifs and gently modulated strokes with a measured, traditional rhythm. Capitals are stately with smooth, rounded curves (notably in C, G, and O) and tapered joins that keep the forms clean rather than heavy. Lowercase proportions favor a relatively small x-height with clear ascenders, and the drawing maintains open counters and steady spacing that supports continuous reading. Details like the angled terminals on letters such as a, c, e, and s, along with the elegant tail on Q, reinforce a classic, text-oriented construction.
Well-suited to long-form reading in books, essays, and editorial layouts where a classic serif texture is desired. It can also serve effectively for academic or institutional communications, and for refined branding and headings when a traditional, credible impression is needed.
The overall tone feels bookish and cultivated, with an understated elegance suited to editorial and institutional settings. It reads as traditional and trustworthy rather than trendy, conveying a calm, established voice.
The design appears intended as a conventional, highly readable serif for continuous text, emphasizing classic proportions, clear letter differentiation, and a composed typographic color. Its detailing suggests a goal of timelessness and versatility across editorial contexts.
Numerals follow the same restrained, old-style-inspired serif logic, with clear differentiation and modest contrast that keeps them legible alongside text. The sample paragraph shows stable color at larger sizes, with enough sharpness in the serifs to add refinement without becoming overly decorative.