Sans Normal Bydat 13 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, editorial, signage, presentations, modern, clean, friendly, pragmatic, calm, readability, clarity, simplicity, versatility, neutrality, neutral, open, smooth.
The design is a straightforward sans with smooth, rounded curves and minimal stroke modulation. Proportions are generous and horizontally open, with broad rounds (notably in O, C, and Q) and clear interior counters. Terminals are largely clean and unembellished, with occasional subtle curvature in joins that keeps the texture soft without becoming playful. Numerals follow the same simple geometry, reading plainly and evenly alongside the letters.
It works well for UI labels, product copy, wayfinding-style headings, and general-purpose editorial text where a clear, contemporary sans is needed. The spacious shapes also suit branding systems that favor a neutral, modern base typeface, as well as presentations and signage that benefit from quick recognition at a distance.
This font conveys a clean, contemporary tone with a calm, pragmatic voice. Its open shapes and restrained detailing feel friendly and accessible rather than formal, making it suitable for everyday communication with a modern sensibility.
The letterforms appear designed to prioritize clarity and steady rhythm across continuous text. The emphasis is on unobtrusive shapes, open counters, and consistent spacing so the font can support a wide range of layouts without drawing attention to itself.
In the sample text, the overall color is even and the word shapes stay stable across mixed-case settings. The round punctuation and simple numeral forms help maintain a consistent, unobtrusive texture in paragraphs.