Sans Superellipse Lala 2 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: logos, headlines, sports branding, tech branding, packaging, futuristic, sporty, tech, dynamic, industrial, motion, modernity, impact, systematic geometry, brand voice, rounded, squared, extended, oblique, streamlined.
A streamlined, extended sans with an oblique stance and rounded-rectangle construction throughout. Strokes are monolinear with softened corners and squarish counters, producing a superelliptical, aerodynamic silhouette. Curves resolve into flat-ish terminals, and many joins feel engineered and modular rather than calligraphic. The letterforms sit wide with generous horizontals and tight internal apertures in several glyphs, keeping texture dense and cohesive in display sizes.
Best suited to logos, headlines, and branding where a sleek, high-speed aesthetic is desired. It performs well for sports, automotive, esports, and technology communications, as well as packaging and poster work that benefits from an extended, forward-moving texture. For longer passages, it will be most comfortable at larger sizes where the compact apertures remain clear.
The overall tone reads fast, modern, and performance-oriented, with a distinctly techno flavor. Its rounded-square geometry suggests machinery, racing, or digital hardware while the slant adds motion and urgency.
The font appears designed to deliver a cohesive futuristic voice built from rounded-rectangle forms, prioritizing speed, impact, and a tightly controlled geometric system. The oblique angle and extended proportions aim to create immediate momentum and a strong, engineered identity.
The design leans on consistent corner radii and rounded rectangular bowls (notably in O/0 and similar forms), reinforcing a unified system feel. Numerals and uppercase share the same forward-leaning, extended rhythm, making the font especially assertive in short bursts and logotype-style settings.