Sans Other Senu 12 is a bold, very narrow, monoline, upright, short x-height font.
Keywords: posters, headlines, logos, packaging, game ui, industrial, retro tech, arcade, architectural, mechanical, compact display, tech styling, space saving, graphic impact, condensed, angular, rectilinear, square terminals, modular.
A condensed, rectilinear sans built from straight strokes and sharp angles, with squared terminals and minimal curvature. Counters and apertures are narrow and often rectangular, giving letters a tall, rigid silhouette and a tightly packed rhythm. Diagonals appear as crisp wedges, and several joins form pointed interior notches that reinforce a constructed, modular feel. Uppercase and lowercase share a similarly narrow footprint, with simple single-storey forms and compact punctuation.
Best suited to headlines, posters, branding marks, and packaging where a compact, high-impact voice is useful. It also fits interface titles, game UI, and techno-themed graphics, especially where vertical emphasis and a constructed look support the design.
The overall tone feels technical and industrial, with a retro-digital edge reminiscent of arcade screens, sci‑fi interfaces, and stenciled labeling. Its sharp geometry and compressed proportions read as assertive and utilitarian rather than friendly or casual.
The design appears intended to deliver a space-saving display sans with a deliberately engineered, modular character. Its geometry prioritizes bold presence and a futuristic/industrial mood over traditional text readability.
Distinctive triangular incisions in letters like M/W and the pointed treatment of V/Y add visual bite at larger sizes. The condensed spacing and narrow openings can reduce clarity in long passages, but the strong vertical cadence holds up well in short bursts of text.