Serif Normal Iflos 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: body text, books, editorial, magazines, academic, classic, bookish, refined, literary, formal, readability, tradition, editorial neutrality, text workhorse, formal tone, bracketed, crisp, open counters, high legibility, oldstyle numerals.
A conventional serif with bracketed serifs and a calm, even rhythm. Strokes show moderate contrast with clean joins and subtly tapered terminals, producing crisp word shapes without feeling sharp. Proportions are generously set with open counters and relatively broad capitals, while the lowercase maintains a balanced, readable structure and consistent texture across lines. Numerals appear text-oriented, with oldstyle forms and soft curves that sit comfortably in running copy.
Well suited to extended reading in books, magazines, and editorial layouts where a traditional serif texture is desired. It also works for academic or institutional documents and other content that benefits from a dependable, formal typographic voice.
The overall tone is classic and bookish, suggesting editorial seriousness and a measured, traditional voice. It reads as refined rather than decorative, with a familiar, literary feel suited to long-form reading.
The design appears intended as a general-purpose text serif: traditional in construction, optimized for readable paragraph color, and restrained enough to serve as a neutral workhorse across many print and digital text contexts.
The design favors clarity in mixed-case settings, with distinct letterforms and steady spacing that keep paragraphs from looking busy. The italic is not shown, but the roman sample demonstrates stable color and comfortable readability at text sizes.