Sans Normal Mogis 11 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logos, packaging, playful, retro, punchy, friendly, bold, impact, display, retro branding, attention, rounded, geometric, blocky, compact, soft corners.
A heavy, geometric sans with rounded outer curves and broadly cut, squared counters. Strokes are consistently thick with minimal modulation, and many joins resolve into crisp, flat terminals rather than tapered endings. The forms emphasize wide bowls and generous curves, while interior spaces are often small or rectangular, creating a strong stencil-like bite in letters such as a, e, and g. Overall spacing reads sturdy and compact, with simplified shapes that stay highly uniform across the alphabet and numerals.
Best suited to large-size applications such as headlines, posters, packaging, and bold brand marks where its chunky geometry can carry impact. It also works well for short UI labels, stickers, and social graphics, but is less ideal for long-form text due to its dense interiors and strong display presence.
The tone is upbeat and attention-grabbing, with a distinctly retro, sign-painting and display-forward character. Its chunky silhouettes and playful counter shapes give it a friendly, slightly toy-like energy while still feeling solid and confident.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice—prioritizing bold silhouette, simple construction, and distinctive counter carving for recognizable display typography.
Several glyphs lean on circular construction (notably O/Q and 0) paired with angular cut-ins, producing a distinctive contrast between soft exterior curves and boxy interior apertures. The numerals follow the same robust geometry, reading best at larger sizes where the tight counters and notches remain clear.