Slab Square Ugmav 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, pull quotes, headlines, literary, classic, scholarly, refined, text emphasis, editorial voice, classic readability, print character, slab serif, bracketed, calligraphic, open counters, lively rhythm.
A slanted slab serif with sturdy, squared serifs and subtly bracketed joins that keep the strokes feeling connected rather than abrupt. The letterforms show moderate modulation and a gently calligraphic construction, with open counters and a readable, slightly condensed rhythm in text. Curves are smooth and controlled, terminals are predominantly flat, and the overall color on the page is even without looking mechanical. Numerals follow the same serifed, old-style-leaning construction, maintaining the font’s consistent, bookish texture.
This font fits long-form editorial work such as book interiors, essays, and magazine typography where an italic voice is needed without sacrificing clarity. It also performs well in pull quotes, subheads, and refined branding lines that benefit from a classic slab-serif presence and a steady text color.
The tone is traditional and editorial, with a cultured, literary voice that suggests printed matter rather than interface UI. Its italic slant adds momentum and emphasis, reading as articulate and slightly formal while still approachable. Overall it feels well-suited to classic publishing aesthetics—measured, dependable, and quietly expressive.
The design appears intended to combine the authority and durability of slab serifs with the expressive forward motion of an italic, producing a readable, print-oriented texture. Its consistent construction and restrained detailing suggest a focus on dependable text setting with an elevated, editorial finish.
In running text the italic angle and slab serifs create a clear horizontal anchoring, helping words hold together while still showing a lively diagonal flow. Capitals feel stately and stable, while the lowercase carries most of the movement and character, giving paragraphs a confident, composed cadence.