Sans Normal Sumur 2 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, editorial, no-nonsense, industrial, space-saving, high impact, clear labeling, modern utility, condensed, blocky, compact, crisp, high-ink.
A condensed, heavy sans with compact proportions and a tight rhythm. Strokes are thick and mostly uniform, with subtle contrast showing up in curved joins and terminals. Curves are rounded but restrained, giving bowls and counters a slightly squared-off, sturdy feel; apertures stay fairly closed, especially in letters like a, e, and s. The uppercase is tall and authoritative, while the lowercase remains compact with short extenders and a straightforward construction. Numerals follow the same dense, vertical emphasis, reading as solid and display-oriented.
It performs best in headlines, subheads, and short copy where a compact, high-impact look is needed. The condensed footprint is useful for posters, branding lockups, packaging panels, and signage where space is limited but legibility and presence are critical.
The overall tone is strong and utilitarian, projecting a confident, contemporary voice. Its compressed width and dark color create an assertive, poster-like presence that feels practical rather than playful, with an editorial punch suitable for attention-forward typography.
This design appears intended to deliver maximum impact in a narrow measure, combining sturdy, simplified shapes with controlled rounding for a modern, functional feel. The goal seems to be a dense, attention-grabbing texture that stays clean and consistent across uppercase, lowercase, and figures.
The font’s density produces strong word shapes at larger sizes, but the tighter counters and compact spacing can make long passages feel heavy. The design maintains consistent weight and terminal behavior across letters and numerals, supporting a cohesive, workmanlike texture.