Sans Superellipse Apwa 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, packaging, modern, clean, friendly, precise, airy, clarity, soft geometry, contemporary branding, screen readability, rounded corners, open apertures, monoline, linear.
A monolinear sans with gently squared, superelliptical rounds and subtly softened corners throughout. Curves resolve into slightly flattened terminals, giving bowls and counters a rounded-rectangle feel rather than pure circles. Proportions are generously set with broad capitals and open, uncluttered interiors; joins are smooth and consistent, and diagonals (A, V, W, Y) remain crisp while still harmonizing with the softened curve logic. Figures follow the same quiet geometry, with simple, open shapes and minimal ornamentation.
Works well for UI and product text where a clear, evenly paced rhythm and open shapes help legibility. The softened geometry and broad proportions also make it effective for contemporary branding, packaging, and signage, especially when a clean look with a bit of warmth is desired.
The overall tone is modern and approachable, balancing a technical, engineered neatness with soft geometry. It feels calm and contemporary, suited to interfaces and branding that want clarity without looking sterile.
Likely designed to translate geometric principles into a more human, usable sans by replacing hard corners and perfect circles with rounded-rectangle forms. The aim appears to be neutral clarity with a distinctive, soft-technical voice that stays consistent across letters and figures.
Distinctive details include the single-storey "a" and "g" and the generally open, readable lowercase forms, which reinforce an informal-but-controlled rhythm. Round letters like O/C/G/Q read as superelliptical rather than circular, contributing to a cohesive, slightly "squared" friendliness.