Serif Normal Afluw 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: magazines, headlines, display, branding, packaging, elegant, editorial, fashion, refined, dramatic, luxury tone, editorial impact, classic revival, display emphasis, hairline serifs, sharp terminals, calligraphic stress, crisp, high-end.
A refined serif with pronounced thick–thin modulation and crisp, hairline finishing strokes. The letterforms show a distinctly calligraphic stress: round shapes (C, O, Q) swell and taper with clear contrast, while joins and curves resolve into sharp, controlled terminals. Serifs are fine and pointed rather than bracketed or blocky, and vertical stems read clean and straight against delicate cross-strokes. Proportions feel balanced and classical, with compact lowercase forms and neatly contained counters that keep text color even despite the dramatic modulation.
Well-suited to magazine typography, fashion and beauty layouts, and other editorial applications where contrast and refinement are desirable. It performs especially well for headlines, pull quotes, and large-format typography where the sharp serifs and hairline strokes can be appreciated. It can also support premium branding and packaging when a classic, elevated serif voice is needed.
The overall tone is polished and sophisticated, with a distinctly editorial sense of luxury. Its sharp details and sculpted curves suggest high-end publishing and fashion contexts, while the disciplined structure keeps it composed rather than ornate. The contrast adds a sense of drama and formality without tipping into decorative excess.
The design appears intended to deliver a contemporary take on a classic editorial serif: disciplined proportions paired with dramatic modulation and razor-fine detailing. Its emphasis on sharp terminals and elegant stress suggests a focus on high-impact typography and a luxurious, cultivated reading voice.
In the sample text, the font maintains a smooth rhythm and consistent spacing, with punctuation and numerals matching the same sharp, tapered detailing. The numerals echo the texty, old-style feeling through contrast and curved forms, and diagonal letters (V, W, X, Y) show crisp apexes that emphasize precision. At larger sizes the hairlines and pointed serifs become a key visual feature, giving the face a distinctive sparkle.