Sans Normal Obkow 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, sturdy, impact, approachability, simplicity, clarity, rounded, soft-cornered, blocky, compact, open.
A heavy, rounded sans with broad, even strokes and soft corners that keep the forms approachable despite the weight. Curves are smooth and circular in letters like C, O, and S, while straight-sided shapes (E, F, H, N) stay blunt and stable with squared terminals. Counters are generally open and legible (notably in a, e, and 6/8), and the overall rhythm is compact with short joins and simplified details. The uppercase reads solid and geometric, while the lowercase keeps a single-storey a and g and a robust, utilitarian feel.
This font works best for high-visibility applications such as headlines, posters, branding marks, packaging, and signage where a dense, bold texture is desirable. It can also serve for short bursts of UI or editorial emphasis when used with ample spacing and line height.
The tone is bold and upbeat, combining a friendly roundedness with a confident, poster-ready presence. It feels contemporary and straightforward, with a slightly playful softness that avoids looking harsh or overly technical.
The design appears intended to deliver maximum impact with a friendly, rounded geometric voice—prioritizing clarity and consistency at display sizes while maintaining approachable, modern shapes.
In text, the weight produces strong word-shapes and high impact, with tight internal spaces that benefit from generous tracking at smaller sizes. Numerals are similarly sturdy and rounded, giving a consistent voice across headings and display copy.