Slab Square Sabu 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, sturdy, confident, industrial, classic, impact, legibility, authority, durability, heritage, blocky, bracketed, robust, compact, high-ink.
A robust slab-serif with heavy, block-like serifs and a compact, steady rhythm. Strokes are thick and even, with rounded curves in bowls and counters paired against squared-off slab endings, creating a clear, structured silhouette. Letterforms lean traditional in construction (double-storey a, strong vertical stress, generous caps) while keeping details simplified and weighty; joins and terminals read crisp and authoritative. Numerals are substantial and highly legible, matching the same sturdy serif treatment for consistent texture in mixed text.
Well-suited for headlines, subheads, posters, and branding that need a strong typographic anchor. It can also work for short-to-medium editorial blocks where a darker, more emphatic texture is desired, and for packaging or signage where sturdy letterforms improve quick recognition.
The overall tone is dependable and no-nonsense, with a workmanlike, institutional feel. Its weight and squared slabs lend an assertive, somewhat vintage editorial character—confident rather than delicate, and more pragmatic than decorative.
Likely designed to deliver an assertive slab-serif voice with reliable legibility and a bold typographic color. The emphasis appears to be on sturdy construction, consistent weight, and a classic, utilitarian presence that performs confidently in display and editorial contexts.
At text sizes the dense, dark color creates strong presence and a firm baseline, while the pronounced serifs help guide horizontal flow. The shapes remain clear in all-caps settings, and the lowercase maintains a traditional, readable profile with solid differentiation between similar forms.