Sans Superellipse Rukur 2 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, editorial, art deco, elegant, dramatic, refined, stylish, stylized display, space saving, luxury tone, deco revival, condensed, display, linear, monoline accents, tall caps.
A tall, condensed display face with strongly vertical construction and pronounced thick–thin contrast. Curves are drawn as tightened, rounded-rectangle forms, producing narrow counters and a sleek, sculpted silhouette. Terminals are crisp and tapered, with occasional pointed joins and subtle flaring that add sparkle without becoming ornate. The rhythm is tight and columnar, with compact widths and consistent alignment that keeps lines looking clean and architectural at text sizes meant for display.
Best suited to headlines, titles, and large-scale typography where its contrast and condensed footprint can create impact without taking much horizontal space. It works particularly well for posters, magazine mastheads, branding, and packaging that benefit from a sleek, premium feel. For longer passages, it is likely most effective as a display accent paired with a calmer text companion.
The overall tone reads sophisticated and theatrical, with a clear Art Deco flavor and a fashion-forward polish. Its sharp contrasts and compressed proportions create a sense of luxury and drama, while the controlled geometry keeps it feeling modern rather than nostalgic pastiche.
The design appears intended to deliver a compact, high-style display voice built on disciplined geometry and high-contrast strokes. It prioritizes vertical elegance, crisp articulation, and a distinctive retro-modern glamour that stands out in branding and editorial settings.
Round letters such as O, C, and G appear more like vertical ovals with squared-off tension, reinforcing a streamlined, poster-like presence. Numerals and capitals share the same narrow, high-contrast treatment, which helps maintain a cohesive voice across headlines and short emphatic lines.