Slab Square Ogfu 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan', 'Carrara', 'Danton', and 'Marbach' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial display, sturdy, collegiate, industrial, confident, retro, impact, heritage tone, signage clarity, print display, bracketed serifs, blocky, compact spacing, ink-trap feel, clubby.
A heavy slab-serif with broad proportions, firm vertical stress, and block-like forms. Serifs are substantial and mostly squared off with slight bracketing, giving stems a planted, architectural feel. Curves are full and round but resolve into blunt terminals, and joins show subtle notching that adds a faint ink-trap/engraved flavor at larger sizes. Counters are moderately open for the weight, and the overall rhythm is steady and emphatic, with particularly strong verticals and sturdy diagonals.
Best suited to headlines and display typography where mass and impact are desired—posters, covers, branding lockups, labels, and signage. It also works well for short editorial callouts or pull quotes, especially when a traditional, collegiate, or industrial voice is appropriate.
The font projects authority and solidity, with a classic, workmanlike tone that reads as traditional and no-nonsense. Its bold slabs and wide stance evoke collegiate signage, vintage advertising, and old-style print display, while still feeling clean and assertive rather than ornate.
The design appears intended to deliver a dependable, high-impact slab-serif voice with classic roots, emphasizing strength and readability through thick stems, sturdy serifs, and generous, rounded counters.
Numerals are robust and highly legible, matching the uppercase weight and presence. In text, the heavy color and tight internal details make it most comfortable at display sizes, where the strong slab structure and rounded forms remain clear.