Sans Normal Amren 21 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Niveau Grotesk' and 'Niveau Serif' by HVD Fonts and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, friendly, clean, confident, approachable, clarity, modernity, approachability, versatility, simplicity, geometric, rounded, smooth, crisp, even.
A geometric sans with round, near-circular bowls and a stable, upright stance. Strokes are smooth and evenly weighted, with clean, squared terminals and minimal modulation, producing a sturdy, high-ink silhouette. Counters are open and generally generous, and curves connect to stems with controlled, consistent joins. The overall rhythm is calm and regular, favoring simple construction and clear letterforms over expressive detailing.
It performs well in branding and display settings where a clean, contemporary voice is needed, and it remains readable for short-to-medium text such as UI labels, navigation, and product packaging. The even weight and open counters also make it a dependable choice for signage and large-format applications.
The font reads as modern and friendly, combining a straightforward, utilitarian structure with soft circularity that keeps it approachable. Its solid presence feels confident and contemporary, suitable for clear messaging without becoming clinical.
The design appears intended to deliver a broadly usable geometric sans that feels contemporary and approachable, prioritizing clarity, consistency, and a smooth, rounded construction for strong on-screen and print presence.
The shapes emphasize roundness in letters like C, G, O, and Q, paired with straight-sided forms in E, F, H, and N for a balanced geometric tone. Numerals follow the same sturdy, rounded logic, supporting a consistent typographic color across mixed text.