Sans Normal Otgey 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helixa' by Designova, 'Goga' by Narrow Type, 'Reyhan' by Plantype, and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, friendly, modern, approachable, confident, clean, approachability, display impact, clarity, modern branding, rounded, soft terminals, geometric, sturdy, even rhythm.
A heavy, rounded sans with broad proportions and a smooth, even stroke. Curves are clean and generously radiused, producing circular counters and softened corners throughout. Terminals tend to be rounded or gently squared, and joins are uncomplicated, giving the letterforms a sturdy, uniform texture. The x-height reads moderate, with compact ascenders and descenders that help keep lines dense and cohesive in text.
This font is well suited to bold headlines, brand identities, and packaging where a friendly but substantial voice is needed. It can also work for signage and UI labeling, especially at medium to large sizes where its rounded details and strong presence remain clear.
The overall tone is friendly and contemporary, balancing a no-nonsense solidity with soft, approachable curves. Its rounded construction keeps it from feeling harsh, while the weight and width lend a confident, headline-ready presence.
The design appears intended to deliver a modern, approachable sans with softened geometry—combining strong display impact with straightforward, readable forms for contemporary brand and interface contexts.
The figures and capitals appear designed for visual consistency and punch, with simple, easily recognized silhouettes. The lowercase maintains a steady rhythm and clear counter shapes, supporting readability while preserving a distinctly rounded, modern character.