Sans Normal Wemev 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, apparel, friendly, playful, casual, energetic, sporty, approachability, momentum, impact, informality, rounded, soft terminals, slanted, bouncy, compact counters.
This typeface is a slanted, rounded sans with thick, even strokes and generously softened corners. Forms lean forward with a lively rhythm, and many joins and terminals end in bulb-like rounding that keeps the texture smooth and continuous. Counters are relatively compact in letters like a, e, and p, while uppercase shapes stay broad and simple, relying on large curves and sturdy verticals. The overall set feels intentionally sturdy and informal, with small irregularities in width and curvature that add motion without becoming messy.
It works best for short-to-medium headlines, posters, packaging, and branding where a bold, friendly voice is needed. The rounded shapes and strong weight also suit apparel graphics and casual signage, especially when set with generous spacing to keep counters from feeling tight at smaller sizes.
The tone is upbeat and approachable, with a sporty, hand-drawn energy that reads as friendly rather than formal. Its forward slant and soft geometry suggest momentum and warmth, making it feel conversational and inviting.
The design appears aimed at delivering a confident, modern sans feel with a playful, softened construction and forward motion. It prioritizes immediacy and character over strict neutrality, making it well-suited for attention-grabbing, approachable display typography.
Round punctuation dots (as in i and j) and the soft-ended numerals reinforce the informal voice. The slant is consistent across uppercase, lowercase, and figures, helping the font maintain a cohesive, italicized flow in longer text while staying visually dense and punchy.