Sans Normal Atbim 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Carnova' by Typotheticals and 'Fuse' and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, web copy, product design, signage, clean, friendly, modern, neutral, approachable, readability, versatility, modernity, friendly tone, rounded, open apertures, humanist, soft terminals, even rhythm.
A clean sans with gently rounded construction and an even, steady rhythm. Curves are smooth and slightly softened at terminals, giving counters a comfortable, open feel. Strokes stay consistent through joins with minimal modulation, and the overall geometry mixes round bowls with subtly humanist shaping for natural word texture. Figures are straightforward and legible, matching the letters with similarly open forms and simple, stable silhouettes.
Well-suited to interface and product text where clarity at a range of sizes is important, as well as general editorial and web copy. The open forms and even color also make it a solid option for wayfinding and straightforward branding systems that need a friendly but restrained sans.
The overall tone is calm and approachable, projecting clarity without feeling clinical. Its softened curves and open shapes add a friendly, contemporary voice that remains neutral enough for broad use.
Likely designed as a versatile, contemporary workhorse sans that stays readable in paragraphs while remaining pleasant in display sizes. The softened shaping suggests an aim to combine neutrality with a subtly warm, human tone.
Spacing appears balanced with clear interior whitespace in letters like a, e, and s, supporting readability in running text. The design avoids sharp corners and exaggerated quirks, favoring consistent proportions and a smooth baseline presence.