Sans Superellipse Abmiy 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, product branding, signage, headlines, editorial, clean, friendly, modern, neutral, techy, approachability, clarity, versatility, modern neutrality, system design, rounded, humanist, open apertures, soft terminals, monoline.
This typeface is a clean, monoline sans with softly rounded terminals and gently squared curves, giving many letters a rounded-rectangle (superellipse) feel. Curves are smooth and even, with minimal stroke modulation and generally open counters that keep forms clear. Proportions are balanced with a moderate x-height, straightforward punctuation-like details (round dots on i/j), and a slightly humanist rhythm in the lowercase where shapes like a, e, and g stay open and approachable. Numerals are simple and legible, matching the same rounded, even-weight construction.
It works well for UI and product text where consistent stroke weight and open shapes help maintain readability. The rounded geometry also suits contemporary branding, packaging, and wayfinding, and it scales comfortably into headings and subheads where the soft, modern forms can carry a clean visual identity.
The overall tone is contemporary and calm, with a friendly softness that reads as approachable rather than clinical. Its rounded geometry adds warmth while still feeling orderly and modern, making it suitable for clean interfaces and brand systems that want neutrality with a gentle personality.
The design appears intended to blend modern geometric structure with softened, rounded detailing for an approachable, versatile sans. Its controlled shapes and open counters suggest a focus on clarity and consistency across both display and text sizes, with just enough character to avoid feeling generic.
Uppercase forms maintain a steady, geometric presence, while the lowercase introduces subtle quirks—such as the single-storey a and g and a curved, slightly hooked t—that add character without reducing clarity. Round letters like O/Q/C remain very smooth, and the Q uses a small, unobtrusive tail that keeps the silhouette tidy.