Serif Normal Etrir 2 is a regular weight, normal width, very high contrast, italic, normal x-height font visually similar to 'Madigan' and 'Madigan Text' by Hoftype (names referenced only for comparison).
Keywords: editorial, fashion, luxury branding, headlines, book covers, elegant, literary, refined, elegance, prestige, expressive italics, classic refinement, didone-like, hairline serifs, calligraphic, high-waisted, brisk rhythm.
A high-contrast italic serif with razor-thin hairlines, weighty vertical stems, and sharp, tapered serifs that often resolve into delicate hooks. The forms lean with a pronounced, consistent slant and show a calligraphic stress that creates a crisp light–dark rhythm across words. Counters are relatively open and oval, terminals are finely pointed, and the overall color alternates between bold strokes and near-hairline joins. Lowercase details (notably in a, f, g, y, and z) emphasize sweeping entry strokes and narrow connecting strokes, giving the text a lively, forward-moving texture.
Best suited to display and short-to-medium text where contrast can shine: magazine headlines, fashion and beauty branding, premium packaging, invitations, and book-cover titling. It can also work for pull quotes or elegant subheads, especially with generous line spacing and high-quality output.
The tone is polished and aspirational, evoking editorial typography, luxury packaging, and classic bookish refinement. Its dramatic contrast and italic cadence feel stylish and expressive rather than utilitarian, suggesting sophistication and a touch of theatricality.
The design appears intended to deliver a classic, high-fashion italic voice—combining traditional serif structure with dramatic contrast and refined detailing for impactful, upscale typography.
Capitals are stately and compact with strong vertical emphasis, while the italic lowercase is more fluid and cursive-adjacent, producing a clear hierarchy in mixed-case settings. Numerals match the high-contrast language, with crisp curves and thin joins that keep them visually consistent with the letters.