Script Atbab 10 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: packaging, invites, greeting cards, branding, headlines, playful, whimsical, friendly, casual, handmade, hand-lettered feel, friendly branding, decorative display, casual elegance, rounded, bouncy, brushy, monoline, loopy.
This script has a handwritten, brush-pen feel with soft, rounded terminals and gently tapered joins that suggest pressure variation without becoming highly calligraphic. Letterforms are tall and lively, mixing open curves with occasional looped strokes and small entry/exit flicks. Connections are intermittent rather than strictly continuous, creating a natural written rhythm with slightly irregular spacing and a bouncy baseline. Capitals are simplified and narrow with modest swashes, while lowercase forms lean toward cursive shapes with compact counters and a consistent, smooth stroke flow.
It works best in short to medium display settings where a human, crafted feel is desired—such as packaging labels, invitations, greeting cards, social graphics, and brand wordmarks. The narrow build can also help fit longer names into tighter spaces while retaining a decorative, handwritten presence.
The overall tone is warm and approachable, with an informal, personable character that reads as hand-lettered rather than mechanical. Its buoyant shapes and light flourish give it a cheerful, slightly whimsical voice suited to friendly messaging.
The design appears intended to emulate neat, modern hand-lettering with a brush-script sensibility—balancing readability with a casual, personable charm and just enough flourish to feel special in display use.
The narrow proportions and tall ascenders/descenders create an elegant verticality, while the rounded bowls and looped forms keep it soft. Numerals follow the same handwritten logic, with simple, slightly curvy constructions that match the script’s rhythm.