Sans Normal Odbob 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Aspira' by Durotype, 'HK Nova' by Hanken Design Co., 'Avenir Next Paneuropean' by Linotype, 'Montreal Serial' by SoftMaker, 'Infoma' by Stawix, 'TS Montreal' by TypeShop Collection, and 'URW Form' and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, approachable, bold, impact, approachability, modern display, clarity, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with soft corners and full, even strokes that keep counters relatively open for the weight. Curves are built from broad circular segments, while terminals are gently squared rather than sharply cut, giving the shapes a cushioned feel. The lowercase is compact and sturdy, with simple, single-story forms and short extenders that keep lines visually tight. The overall rhythm is steady and dense, with clear silhouettes and minimal detailing.
Best suited to short to medium-length display settings such as headlines, posters, brand marks, packaging, and attention-grabbing signage. The bold, rounded texture holds up well at larger sizes where its friendly shapes and dense rhythm can carry a message quickly.
The tone is warm and upbeat, emphasizing friendliness over severity. Its chunky proportions and rounded joins create a confident, inviting voice that reads as casual and contemporary rather than formal.
The design appears intended to deliver maximum impact with a soft, approachable character—balancing strong presence with rounded, amiable forms for modern display typography.
Round letters like O/C/G show generous curvature with slightly flattened optical moments that help the heavy weight stay stable. Numerals follow the same bold, rounded construction, keeping figures legible and consistent in texture alongside text.