Serif Normal Olmap 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'Moveo Sans' by Green Type, 'EquipCondensed' by Hoftype, 'Ideal Gothic' by Storm Type Foundry, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, mastheads, classic, traditional, scholarly, authoritative, readability, heritage tone, strong presence, editorial clarity, bracketed serifs, oldstyle feel, robust, high readability, large counters.
This serif shows sturdy, well-bracketed serifs and a confident, weighty color on the page. Strokes are moderately contrasted with smooth transitions into the serifs, and terminals tend to finish with gently cupped or tapered ends rather than blunt cuts. Proportions are fairly traditional, with ample internal counters and a calm, even rhythm in text. The uppercase feels solid and formal, while the lowercase remains open and legible, with a single-storey g, a strong ear on the g, and round, prominent i/j dots; numerals are full-bodied and clear, with a particularly rounded 8 and a broad 0.
It suits headlines and subheads in editorial contexts, book and magazine covers, and other settings where a traditional serif voice is desired. The strong weight and generous counters also make it effective for short passages at larger sizes, such as pull quotes, title pages, and branding lockups that aim for authority and heritage.
The tone is classic and establishment-oriented, suggesting print heritage and careful editorial setting. Its heavy, steady presence reads as dependable and serious, with a slightly oldstyle warmth rather than a sharp modern edge.
The design appears intended to deliver a conventional, readable serif with a pronounced, confident color for impactful typography. It balances traditional letterforms and bracketed serifs with enough openness to keep text shapes clear and stable in continuous reading.
In the sample text, the font maintains strong word-shape recognition and consistent texture at display sizes, with clear separation between similar forms (e.g., I/l and O/0). The serifs and weight give it a pronounced typographic footprint that can dominate tight layouts, making spacing and line length important to preserve comfort.