Serif Normal Kidez 2 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, longform, headlines, classic, literary, formal, refined, scholarly, readability, editorial tone, classic authority, print tradition, bracketed, crisp, bookish, calligraphic, transitional.
This typeface is a crisp, high-contrast serif with bracketed serifs and a measured, book-oriented rhythm. The strokes show a clear thick–thin modulation with pointed terminals in places, and the curves are smoothly tensioned rather than geometric. Capitals are stately and evenly proportioned, while the lowercase maintains a steady texture with a two-storey a, a compact e, and a narrow, slightly calligraphic f. Numerals appear lining and proportionate, with elegant bowls and tapered joins that keep the overall color clean and controlled in text.
Well-suited to book typography and editorial layouts where a classic serif texture is desired, this face can carry long-form reading with a polished, conventional feel. It also performs well for headlines, pull quotes, and section openers that benefit from a refined, literary character.
The overall tone is traditional and cultivated, evoking printed literature and editorial typography. Its sharp contrast and refined terminals give it a formal voice suitable for serious, authoritative communication without feeling overly decorative.
The design appears intended as a versatile, conventional text serif with an elevated, print-classic sensibility—prioritizing a disciplined rhythm, elegant contrast, and familiar letterforms for comfortable reading and formal presentation.
The design’s punctuation and details (such as the Q tail and the angled terminals on letters like a, r, and y) reinforce a subtly calligraphic influence, while spacing in the sample paragraph reads balanced and composed. The high contrast suggests it will look most confident where reproduction is clean and sizes are not extremely small.