Sans Superellipse Hubiz 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF Clan' and 'FF Good Headline' by FontFont, 'Muller Next' by Fontfabric, 'Gotham' by Hoefler & Co., and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, industrial, punchy, retro, sporty, confident, space saving, impact, branding, clarity, blocky, condensed, compact, rounded corners, high impact.
A compact, heavy display sans built from blunt, rounded-rectangle forms with minimal stroke modulation. Curves are tightened into superellipse-like bowls and counters, giving letters a sturdy, engineered feel and a consistent rhythm. Apertures are relatively closed and interior spaces are small for the weight, while terminals are squared off with softened corners rather than sharp points. The overall fit is tight and the silhouettes read as tall, dense blocks suited to headline sizes.
This font performs best where bold, space-efficient typography is needed: headlines, posters, storefront and wayfinding signage, packaging fronts, and logo/wordmark work that benefits from a condensed, high-impact voice. It is also effective for short bursts of text such as labels, calls to action, and section headers.
The tone is assertive and utilitarian, with a retro-industrial flavor that feels at home in signage, sports branding, and bold editorial treatments. Its compressed massing and simplified geometry project strength and directness more than delicacy or warmth.
The design appears intended to deliver maximum visual impact in a narrow footprint, using superellipse-based rounds and softened corners to keep dense letterforms readable while maintaining a strong, industrial presence.
Round characters like O, Q, and 0 lean toward squared bowls, reinforcing a machine-made look. The lowercase keeps the same blocky construction, maintaining strong consistency between cases and producing a very uniform texture in paragraphs at large sizes.