Sans Normal Sabim 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Olpal' by Bunny Dojo, 'Muller Next' by Fontfabric, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'MaryTodd' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, utilitarian, friendly, compact, retro, impact, compactness, clarity, rounded, blunt, blocky, condensed, high-ink.
A compact, heavy sans with rounded corners and softly squared curves that give letters a blunt, sturdy silhouette. Strokes are consistently thick with minimal modulation, and terminals tend to be flat or gently radiused, creating a strong, uniform color on the line. Counters are relatively small and apertures are somewhat closed, while curves (notably in C, G, O, and S) feel slightly squared-off rather than purely circular. Overall spacing reads tight and efficient, with a steady rhythm that favors vertical emphasis and compact word shapes.
Best suited for short, high-impact text such as headlines, posters, product packaging, and wayfinding or label systems where a dense, confident presence is desirable. It also works well for bold UI accents, badges, and category headers, especially where a compact footprint helps fit more text into limited space.
The tone is practical and workmanlike, with a subtle retro-industrial feel reminiscent of labeling, packaging, and signage. Its rounded edges keep it approachable rather than harsh, while the dense weight and compact proportions project confidence and durability.
The design appears intended to deliver a robust, space-efficient sans that remains legible and visually consistent under heavy weight. Rounded corners and squared curves balance toughness with approachability, aiming for clear communication in display and practical graphic contexts.
Distinctive details include a single-storey “a” and “g,” a compact, looped “q” descender, and numerals that match the same blunt, sturdy construction. The ampersand is simple and heavy, aligning with the font’s no-nonsense character and maintaining strong legibility at display sizes.