Script Fida 12 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, signage, retro, friendly, playful, crafty, expressive, display impact, hand-lettered charm, nostalgic branding, decorative emphasis, brushy, rounded, swashy, looping, soft terminals.
A very heavy, right-slanted script with compact proportions and rounded, brush-like stroke endings. The letterforms favor teardrop terminals, occasional ball-like joins, and broad, simplified curves that keep counters relatively tight. Capitals are showy and slightly more embellished, with gentle swashes and looping entry/exit strokes, while lowercase forms stay more compact and rhythmic. The overall texture is dense and dark, with moderate stroke modulation that suggests a marker or brush-pen influence rather than a pointed-pen model.
Best suited for branding marks, product packaging, posters, and short headlines where its thick strokes and swashy capitals can carry personality. It also works well for menu headings, event titles, and bold callouts when set with ample size and spacing for clarity.
The tone feels upbeat and nostalgic, like mid-century signage or hand-lettered branding. Its bold presence reads warm and approachable, with enough flourish to feel celebratory without becoming overly delicate.
The design appears intended to deliver a confident, hand-lettered look with strong impact—combining formal script cues (loops and connecting strokes) with the simplified robustness of brush signage. It prioritizes display presence and charm over small-size readability.
In text, the weight creates strong word shapes and a continuous, flowing rhythm, but interior spaces can close up at smaller sizes due to the tight counters and thick joins. Numerals match the script voice and appear rounded and sturdy, suitable for display use where the heavy silhouette can breathe.