Serif Normal Etmev 10 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, fashion, refined, dramatic, classic, editorial elegance, luxury voice, italic emphasis, display refinement, hairline serifs, calligraphic, wedge terminals, bracketed serifs, crisp.
A high-contrast italic serif with a distinctly calligraphic construction. Strokes swing between razor-thin hairlines and firm verticals, with sharp, tapered serifs and pointed terminals that create a crisp, shimmering texture in display sizes. The italic slant is smooth and consistent, with lively entry/exit strokes and elegant curvature in round letters; overall proportions feel moderately narrow with generous counters, while capitals read statuesque and controlled. Numerals and lowercase share the same fine hairline detailing, with delicate joins and occasional wedge-like finishing that emphasizes the drawn, pen-informed rhythm.
Best suited to headlines, subheads, pull quotes, and short passages where its contrast and hairline detailing can be appreciated. It works well for magazine and editorial design, fashion and luxury branding, book covers, and premium packaging where a refined, dramatic italic voice is desired.
The typeface projects a polished, editorial sophistication with a fashionable, high-end tone. Its contrast and sharp details add drama and elegance, suggesting luxury, culture, and a slightly theatrical refinement rather than everyday utilitarian neutrality.
The design appears intended to deliver a modern, high-fashion take on the classic italic text serif: crisp, high-contrast letterforms with calligraphic energy, optimized for expressive typography and elegant editorial tone.
In text settings, the bright hairlines and sharp terminals produce a sparkling page color that favors larger sizes and good printing or screen rendering. The italic forms keep a composed cadence—more poised than cursive—making it suitable for expressive emphasis while still feeling typographically traditional.